
Doggey Style is a revolutionary style blog created to take animal style seriously; specifically doggy style. For centuries focus has been placed on the grooming and fashion of humans. The upper class have long held the fashion reigns due to their power and wealth, but in the last decade much emphasis has been placed on personal style. Personal style is as much an attitude as a look, and now the upper class are paying millions to keep up with the creative energy pouring forth from starving artists and students whose lack of funds have stirred a whirlwind of inspiration. As the great philosopher Horace once said, ‘Adversity reveals genius; prosperity conceals it’, a truth the fashion world is now forced to face. The paradigm has shifted where fashion starts with street style and trickles upwards, and is now reported in a guerilla like way by bloggers who have pirated the fashion world. Bloggers have the power to quickly and innovatively report without influence being directed at them from advertisers, sponsors, and designers. The likes of Vogue have had to sit up and take notice of this shift in aesthetics, and embrace their own loss of power by featuring these bloggers who have flipped the fashion world upside down.
Amidst all of the strife and conflict within the fashion community in the last few years there is a forgotten voice; a voice that is literally “begging” to be heard. Are we as humans so self absorbed as to wonder what animals have to say and feel when it comes to fashion? Do they not bleed like we bleed? Hurt as we hurt? And passionately care about fashion as we do? It is obvious with the rise in grooming parlors, dog parks, dog daycares, and dog fashion stores in the last ten years that a silent movement has been taking place. Have we failed to notice that this emerging market that has burst forth at the same time as the emergence of our own fashion revolution? We here at Doggey Style believe that another revolution has silently been taking place on a parallel plane to our own with many similarities, and we plan to document it in all its glory. To the mutts of the world who are stepping out and barking to be noticed, we are here, and we plan to be your voice. All hail DOGGEY STYLE.